Jio Payments to disrupt market with entry into soundbox segment :

  Jio Payments to disrupt market with entry into soundbox segment : Jio Payments is set to enter what has been the domain of Paytm and PhonePe so far - the soundbox segment. Reckoned as a payments and audio verification device, Jio is all set to venture into the soundbox play across retail merchants.  The full-fledged launch is after 8-9 months of rigorous pilot launch of the soundbox across Reliance Retail stores. Initially, the device was tested across retail entities of the Reliance group in tier-2 cities and smaller metros such as Jaipur, Indore, and Lucknow. With this round of testing proving to be successful, Jio’s soundbox entered urban markets; albeit within the group’s retail outlets.  - Business Line.


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